Joanna McFarland acquired the concept for HopSkipDrive in 2014 as a result of she wanted an answer to an issue that many working dad and mom like herself face: How do you persistently get your youngsters the place they must be on time?
The concept was sparked at a birthday celebration she attended with considered one of her kids. The subject of transferring youngsters round got here up and each mother there had their very own story of a scenario the place they felt they needed to let their youngster down as a result of they’d no method to get them to regardless of the vacation spot was.
McFarland launched HopSkipDrive with Carolyn Yashari Becher and Janelle McGlothlin — the three have eight youngsters amongst them — as a method to attempt to safely sort out this concern by hiring protected third-party drivers to get their youngsters round.
HopSkipDrive didn’t know on the time that it was getting into an area the place there would quickly be fairly just a few startups elevating enterprise capital to attempt to sort out the issue, too. Newton, Massachusetts-based Sheprd seemed to resolve the issue by carting kiddos round in tricked-out Land Rovers outfitted with snacks and iPads. Los Angeles-based Shuddle appeared to be extra of an Uber for teenagers by providing on-demand rides.
A lot of these startups have since gone out of enterprise. HopSkipDrive hasn’t. Why? As a result of an early pivot away from simply specializing in dad and mom as the only real prospects opened up a brand new income stream and set the corporate as much as progress previous most of the firms that failed.